EDF will offer free electricity on Sundays to customers who reduce their energy use during peak times.
The new scheme rewards those who shift their electricity usage away from peak hours (4pm – 7pm) with free electricity for the following Sunday.
For example, cutting usage by 10% during peak times can earn four free hours of electricity.
The monthly challenge begins on the first Monday of each month, following a successful trial where most participants earned at least four hours of free electricity.
Research indicates that nearly all participants made an effort to lower their energy use during peak hours.
Rich Hughes, Director of Retail at EDF said: “Our Sunday Saver trial has already helped customers to earn free electricity, whilst also shifting their electricity usage away from peak times, reducing pressure on our energy grid.
“With energy prices increasing and winter on the horizon, we’re excited to now be able to launch this to smart meter customers, enabling more people to do the things they love on a Sunday for free, saving them cash on their bills and reducing their carbon footprint.”
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