G3 Vehicle Auctions has sealed a new national LCV remarketing deal with rental giant Enterprise Mobility.
The partnership will see Enterprise’s vehicles offered through both physical and online channels at G3’s remarketing centres.
The first sale is scheduled for Wednesday July 2 at 12pm at G3 Castleford, featuring over 50 Enterprise LCVs as part of a wider catalogue of more than 150 vehicles. A second launch sale will follow on Friday July 11 at 12pm at G3 Bedford, where up to 200 LCVs will be offered, including more than 50 units from Enterprise.
G3 will deliver a ‘phygital’ auction experience – offering in-hall, auctioneer-led events while simultaneously enabling remote bidding through the G3 website and the newly launched G3 Buyer App.
To incentivize use of the app, G3 is offering free online fees for bids placed via the app during the launch events. The G3 Buyer App, now available on the Apple App Store and Google Play, enhances user experience with real-time auction alerts, live bidding, and lot tracking.
“Enterprise joining G3 marks a significant milestone in our LCV sales journey,” said Sam Tomlinson, sales director at G3 Vehicle Auctions. “Their reputation and scale make them a standout addition to our expanding roster of fleet and rental clients. We’re proud to present their vehicles in the best possible light – through physical auctions that maximise buyer engagement while giving remote bidders the full experience.”
Enterprise joins several LCV vendors at G3, including Dawson Group, AVIS, LKQ Euro Car Parts, TCH Leasing, Alliance Automotive Group, United Rental, and Europcar.
The agreement follows a period of significant growth for G3, including the acquisition and rebranding of Cazoo Wholesale into G3 Bedford in 2024. The 14-acre facility joins G3 Castleford in Yorkshire as one of two flagship remarketing centres capable of handling up to 50,000 vehicles annually each.
Led by auctioneer Sam Magee, G3’s LCV events have seen strong conversion rates in early 2025. The addition of Enterprise is expected to further bolster volumes and buyer engagement through the summer.