Yorkshire-focused AM100 dealer group DM Keith has acquired Europa Sheffield, strengthening its presence in South Yorkshire and expanding its aftersales capabilities in the region.
Sheffield footprint grows
Following the transition, the Sheffield dealership which is located in Suffolk Road, will retain its existing aftersales operations including Mercedes-Benz Approved Servicing while adding new vehicle sales from Changan alongside its existing Subaru offering.
The move also introduces Europa Sheffield’s specialist Mercedes-Benz servicing capability to the group’s aftersales offering in the area for the first time.
Dougal Keith, managing director of DM Keith, said: “When the opportunity presented itself to acquire Europa, I saw a fantastic dealership in a strong location with a great history of treating its Mercedes, Subaru and Mitsubishi customers right.
“That heritage will continue and prosper as part of the DM Keith family, and we’re excited to welcome Europa customers, old and new, down to the showroom in the near future.”
Aftersales drives strategy
The acquisition forms part of the group’s broader growth strategy and represents a significant investment in the Sheffield site, including real estate and local employment.
In 2024, the dealership group acquired car and motorcycle dealer group Colin Appleyard, adding four Suzuki dealerships at Bradford, Keighley, Huddersfield and Ashton-Under-Lyne. That followed the 2021 acquisition of the Leeds-based Ford and Kia franchised car retail business Ringways Group.
Founded in 1963, DM Keith is a family-owned motor retailer, headed by managing director Dougal Keith and his brother Angus. Once focused on selling Skodas, DM Keith has expanded within the last 10 years to now represent 13 automotive brands across more than 30 sites in Yorkshire, Lincolnshire and Greater Manchester.
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