Dicksons of Inverness has completed work on its refreshed Kia showroom following a £500,000 investment to update the premises to the brand’s latest corporate identity standards.
The upgraded showroom at Telford Retail Park has taken almost a year to complete and has created seven new jobs.
The new concept store in the Highlands features Kia’s Showcase interactive car configuration system that means the Dicksons team can show accurate renditions of how a customer wants to spec their car without needing a physical vehicle to be present.
Customers can rotate the car and view it from every angle, open the doors to explore inside and add key accessories.
In addition,Showcase serves as a video library to help explain some of the more detailed in-vehicle technologies, including Kia’s electrified powertrains.
Dicksons’ managing director Fraser Bryce said: “The showroom is the culmination of a lot of hard work and vision, and we’re delighted with the results.
“Our CARZAR used car showroom, marked a significant departure from what used to be the accepted car sales floor look, both in its layout and approach, and now the Kia showroom has taken the aesthetic element to another level.”
The Kia Showroom is the latest development in Dicksons’ recent growth story.
In 2023 the company moved forward with a commitment to younger drivers, launching its £1million CARZAR showroom with the aim of making cars more affordable for young people.
Its workshop capacity increased last year from 12 to 21 ramps and its sales team now sells over 2,000 cars a year across four franchised brands of Kia, Nissan, Suzuki and MG.
Bryce and four other directors also completed a management buy-out last year, with the company now employing more than 80 people across 30 different roles.
It has a five-year forecast of staffing levels reaching 100, and turnover to double to £100 million.