Codeweavers and Localise are rolling out integrated real-time finance options directly into Google Vehicle adverts.
The collaboration allows UK dealerships to display monthly payment details within search results.
Adam Canay, head of retail & partnerships at Codeweavers, said: “By embedding finance calculators into Google Vehicle Ads, we’re enabling dealers to present tailored finance options at the very first point of contact.
“This innovation not only simplifies the customer journey but also drives higher engagement and conversion rates.”
Raphael Millin, managing director at Localise, highlighted the significance of the partnership: “By displaying real-time finance information, we’re meeting car buyers at their point of interest and giving them the clarity they need to make informed decisions.”
Dealers can access the new integration with a free trial for a month to see if the new tool is beneficial.