Family-run Chorley Group has exposed its brand to over one million people as part of an inventive collaboration with social media stars SpudBros.
The dealer group provided an Isuzu D-Max to SpudBros, who have over four million followers on social media platform TikTok.
The driving force behind ‘The Greatest Spuds on Earth’, brothers Jacob and Harley Nelson, were propelled to stardom in 2023, after the TikTok channel was launched by their father, Tony.
The business has been owned by the Nelsons since 2020, while its origins trace back to 1955 in the form of a hot potato cart set up by Ernie Rhodes.
Announcing the partnership in comedic style, the TikTok video, which has been viewed over one million times already, features a couple of members of Chorley Group staff who are in desperate need of 300 SpudBros spuds to feed their team.
@thespudbrothers They SWAPPED a car for 300 spuds 😳 @Chorley Group #spudbros #potato #preston #car ♬ original sound – spudbros
The only caveat being that both customers forgot their wallets, leading to an extraordinary turn of events culminating in the exchange of a brand-new, top-of-the-range Isuzu D-Max V-Cross for the 300 loaded spuds.
The final reveal shows the excited SpudBros team receiving the keys to the pick-up, finished with bespoke SpudBros branding.
Adam Turner, Chorley Group managing director, said: “Having already seen a strong level of engagement on their social media platforms, we are delighted to see the positive reception to their new D-Max with its distinctive SpudBros wrap.”
Regional sales manager at Isuzu UK, Alan Coyle, praised Chorley Group’s social media collaboration with SpudBros, describing the partnership as “fantastic for both parties”.
He said: “Chorley Group has certainly set a great example of showing great initiative through its collaboration with SpudBros, and we hope the D-Max serves the duo well in their upcoming adventures.”