Percayso Vehicle Intelligence (PVI) is relaunching the Cazana name, reviving the former automotive intelligence brand following 18 months of platform redevelopment.
The company said the move restores a trusted and familiar brand to the automotive sector, supported by upgraded dealer tools, enhanced valuation methodologies and expanded products for OEMs, finance and leasing providers.
Ian Lilley, its director of automotive, said: “Cazana is a name strongly associated with automotive intelligence. We are bringing back a brand that the industry knows and trusts, now paired with significantly enhanced intelligence capabilities.
“Rebranding clarifies our target audience and reinforces our commitment to specialist automotive insight. This move aligns our brand with an established market identity and strengthens our position as a provider of real-time, market-leading vehicle intelligence.”
The relaunch follows redevelopment of the original Cazana platform which had been acquired by Cazoo and later purchased by Percayso.
Derren Martin, former valuations director with Cap HPI, who joined the business to lead automotive market insight and dealer engagement, described the changes as incremental. “It’s an evolution rather than a revolution,” he said.
Martin told AM the underlying retail valuation methodology remains unchanged but has been refined with margins between trade and retail values adjusted.
The platform ingests approximately 800,000 records per day and draws data from more than 12,000 sources. It includes access to over one billion live and historic vehicle adverts dating back to 2012, mapped to vehicle registration data.
According to Martin, a key differentiator is transparency. “The joy of it, from my perspective, from a valuations point of view, is the transparency of all of the adverts that have gone into creating that valuation,” he said.
Users entering a registration number can access previous advert history, vehicle photographs, MOT pass and fail records – including specific failure items – keeper changes and plate transfer history.
The upgraded dealer portal includes centralised stock management across group inventories, daily alerts highlighting vehicles requiring attention and geographic benchmarking tools. Machine learning is used to filter outliers and refine market comparisons.
However, Martin said the system is advisory and that dealers can adjust geographic parameters when benchmarking pricing against local markets. “They know their business better than we do,” said Martin.
Beyond retail, Cazana has developed a new stock and pricing comparison product for OEMs. The tool allows manufacturers to monitor vehicles sold inside and outside franchise networks, track days to sell and analyse pricing behaviour nationally.
Martin said residual value protection was a key application. “The starting point of a residual value is the used car pricing today,” he said.
He added that the company is currently working with a Chinese OEM and plans to expand the product to additional manufacturers, including other new market entrants as well as established brands.
Cazana has also introduced forecasting functionality aimed at finance and leasing providers, allowing projected future valuations, developed in response to volatility in EV residual values over recent years.
Percayso is well established in the sector and has integrated its data via API with partners including Motors (Cazoo), Experian, Cartotrade and AUCA.
Lilley said that market conditions supported the relaunch of Cazana. “Within any environment, people always like to see something that can prove the value of itself,” he said.
“By combining trusted brand heritage with cutting-edge data intelligence,” Martin added, “we are empowering the automotive market to make smarter, data-driven decisions and achieve greater profitability.”