Carwow has launched a Black Friday campaign aimed at driving new car demand and increasing sales for retailers throughout November.
Running from 8 November to 2 December, the campaign enables participating retailers to boost their own Black Friday promotions, offering significant exposure to Carwow’s online audience.
As economic conditions remain challenging, a recent Carwow post-Budget survey shows that 37% of car buyers are now considering a less expensive vehicle than they initially intended. Carwow’s latest initiative is designed to address this shift, featuring thousands of Black Friday deals on both electric and traditional fuel cars, including in-stock models and factory orders from retailers.
Philipp Sayler von Amende, CEO of Get Your Car at Carwow, commenting on the expected impact, said: “In the past, similar campaigns, which have complemented retailers’ own promotions, have driven significant results for our retail partners. The September plate change initiative, for example, delivered 50% more enquiries for participating retailers compared to those not signed up, and we aim to replicate that success with the Black Friday campaign.”
Following Carwow’s recent acquisition of Auto Express, evo, Driving Electric, and Carbuyer to form the Carwow Group, the campaign benefits from expanded reach.
Sayler von Amende added: “The combined reach of Carwow and our new media brands means we can ensure more eyes on retailers’ new car offers than ever before, helping them engage with millions of potential buyers.”