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The trade war between the US and Canada is
heating up as leaders from both countries trade
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25% tariffs and other regulatory threats.
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At the center of the tariff TI is booze, with
Canadian stores stripping shelves of all US
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alcohol in an act of patriotic solidarity.
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Brown Foreman, the producer of Jack Daniel’s,
said such boycotts will be worse than a tariff
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when it comes to the impact on the bottom line.
Well, the fight has opened the door for the
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opportunistic, and on Friday, Moosehead
Breweries based in Saint John,
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New Brunswick unveiled the presidential pack, a
crate of
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1,461 of the brand’s Canadian lagers, one beer.
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Per day of the Trump presidency, the
presidential pack is designed to help weather
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four years of political uncertainty with one
Canadian beer each day.
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The crate costs $3490 plus tax and deposit, and
it’s available to residents of Ontario,
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New Brunswick, and Nova Scotia.
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Home delivery is even included because I don’t
see that fitness.
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Your car founded in 1867, the same year as
Canada, Moosehead Breweries is the last major
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brewery in Canada still owned by Canadians,
according to the company.
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In the announcement, Moosehead said, quote,
while 4 years may seem like a long time,
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together we will push forward as we always do
one day,
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one well earned beer at a time.
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I’m David Manti.
This is manufacturing now.