American premium brand Cadillac is planning to launch two electric cars in the UK before the end of 2024.
It will be 20 years since Cadillac last entered the UK in an ill-fated attempt to interest UK premium brand customers in V6-engined American cars and then abandoned it some six years later.
In 2004 European distributor Kroymans announced an exclusive retail agreement with Pendragon, and Cadillac’s UK dealer network expanded to 12 locations before it was wound down in 2010 as UK sales stagnated and supplies of right-hand drive cars dwindled.
The latest move is part of a major European expansion for the General Motors owned car brand. It is starting in Switzerland, with a direct to consumer sales model.
It is General Motors’ first step in a return to European markets since selling off the Opel and Vauxhall brands in 2017 to Stellantis.
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