As BYD continues to compete with established automotive brands, its strategic sponsorship of the Euro 2024 tournament is proving to be a game-changer, driving significant interest and potentially setting the stage for accelerated growth in the European market.
Uto Trader reports that the Chinese electric vehicle (EV) manufacturer has seen a significant uptick in interest following its sponsorship of the European football event with a surge in engagement from potential car buyers over the tournament’s opening weekend.
From Friday to Sunday, Auto Trader’s platform recorded 26,000 views of BYD models, marking a 69% increase compared to the previous week.
This surge in interest coincided with the opening match between Germany and Scotland, which was watched by over 10 million viewers.
Auto Trader said BYD’s presence as a Euro 2024 partner which was prominently displayed during advertising breaks, undoubtedly contributed to the spike in visibility.
Login to continue reading
Or register with AM-online to keep up to date with the latest UK automotive retail industry news and insight.