BYD has strengthened its leadership team as it continues to grow its UK market, by targeting delivering a best-in-class experience for customers and retail partners.
Simon Bisp has been appointed as head of customer experience, charged with enhancing customer touchpoints from initial enquiry to ownership.
His role will encompass enquiry management, product training for BYD dealership staff, purchase and handover processes, and the overall ownership experience.
Having joined BYD UK in May 2023 shortly after the brand’s UK debut, Bisp has played a key role in setting up the business. He brings more than 20 years of experience from Peugeot, where he held senior roles including sales director and distribution manager.
Joining the team as head of retail sales is Andy Dolan (main picture), who brings over two decades of automotive industry experience, most recently with Volvo Car UK as senior national used car and remarketing manager.
Dolan will lead BYD’s retail sales strategy, focusing on expanding the channel that currently represents 40% of BYD’s UK sales.
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Matt Collins has taken on an expanded remit as head of sales operations and logistics. With 17 years in the industry and a recent role at Volvo Car UK as omnichannel sales manager, Collins will oversee vehicle logistics, sales operations and supply chain efficiency.
Commenting on the appointments, Bono Ge, country manager of BYD UK, said: “Simon has done a fantastic job laying the groundwork for BYD in the UK, and as our customer base grows, ensuring an outstanding customer journey becomes even more important. His extensive experience makes him the ideal person to lead this area.
“I’m also thrilled to welcome Andy and Matt to the leadership team. Together, they bring nearly 40 years of industry insight and operational excellence, and I’m confident they will make a major contribution to BYD’s continued growth.”
The announcement follows a record first quarter for BYD UK, with 9,271 cars sold – more than the total number sold throughout 2024, increasing UK market share to 1.6%, up from 0.45% last year, with March alone accounting for a 1.8% share.