Bentley Leeds took centre stage at the brand’s annual Scorecard Awards, securing the coveted title of Overall Retailer of the Year alongside awards for Marketing Retailer of the Year and Customer Retention Retailer of the Year.
Meanwhile, Bentley Belfast was crowned Sales Retailer of the Year, following the successful introduction of the new Continental GT and Flying Spur into the market.
The Scorecard Awards assess performance based on sales, profitability, service loyalty, and customer experience. Winners received bespoke trophies handcrafted at Bentley’s Crewe workshop, featuring Open Pore Veneer and a Bentley self-levelling wheel badge.
Other notable winners included Bentley Leicester, which claimed two awards: Mulliner Retailer of the Year for outstanding personalisation revenue and Financial Services Retailer of the Year.
Richard Leopold, regional director, EMEA at Bentley Motors, said: “The UK remains one of Bentley’s most significant global markets, and our exceptional retailer network plays a crucial role in our continued success. Their dedication, passion, and resilience are truly commendable.
“I extend my heartfelt congratulations to all the award winners and my gratitude to the entire UK retailer network. I look forward to another year of raising the bar as we expand our Continental model range and strengthen our presence in the UK.”