A new consumer intelligence specialist focused on the automotive sector has launched, offering monthly insight based on surveys of 1,000 UK motorists.
Automotive Insights, based in Manchester, said it has been collecting data since January 2025 and has now gathered responses from more than 13,000 motorists.
The company said its just in time market intelligence platform tracks attitudes, behaviour and current and future consumption across the full ownership cycle, including purchasing journeys, brand loyalty and advocacy, finance and insurance, vehicle usage, servicing, perceptions of new technology and future intent.
Nigel Morris, commercial director at Automotive Insights & Research Services, said: “The industry is going through monumental change in every direction.
“We recognise how hard it is for organisations and the individuals in those organisations to navigate these times successfully.
“Our team of researchers, developers, data scientists and academic experts have helped build a suite of tools that will help drive efficiency and ultimately increase performance.”
Automotive Insights is working with academics and PhD students at Manchester Metropolitan University and the University of Greater Manchester to develop its tools and solutions.
An advisory group has been formed to support the business, including aftermarket veteran Ian Penny, automotive researcher Richard Walker, futurist Tom Cheesewright, media and technology specialist Chris Ashton-Green, classic and motorsport specialist Helen Bashford-Malkie, automotive executive Peter Seagroatt, insights specialist Nick Richardson, and academics Professor Paul Smith and Carol Brown.
The company said its services are aimed at OEMs, dealers, retailers, service centres, aftermarket brands and automotive finance and insurance providers seeking clearer, data-driven decision making.