AutoBI, the specialist provider of business intelligence tools for car retailers, has launched its new PriceTrack comparison tool.
Built in-house by AutoBI, part of the Bumper Group, PriceTrack produces real-time analysis and rankings of vehicle prices compared to competitors.
It also measures average daily advert views, provides insights into competitor price changes and generates alerts of competitor adverts.
Marshall Shipley, AutoBI’s head of sales, said PriceTrack has been created to give dealerships instant access to pricing trends and the ability to fine tune used car prices relative to what’s happening in the market.
He said: “Dealers using PriceTrack can quickly resolve incorrect pricing by leveraging live market data to ensure cars are competitively priced and aligned with market demand, reducing time in stock.”
The launch of the new tool follows a successful pilot by Stoneacre Motor Group.
“AutoBI has brought real clarity to how we manage our used car operations,” said Mark Zavagno, digital operations director of Stoneacre Motor Group.
“By merging data from multiple sources into one easy-to-use platform, it’s helped our teams make quicker, more confident decisions around stocking, pricing and performance.
“It removes the noise and gives us a clean, centralised view that’s usable day-to-day. It’s made our processes more efficient and our decision-making more consistent across the group,” he said.