Aston Martin is scaling back exports to the United States following President Donald Trump’s imposition of steep tariffs on imported vehicles and parts.
While some of the tariffs on parts, introduced last month, were eased on Tuesday, the luxury car maker has trimmed its sales targets and is taking a more cautious stance.
CEO Adrian Hallmark said on Wednesday that the company is “carefully monitoring the evolving situation” and is limiting exports while relying on inventory already held by its US dealers.
Aston Martin is scaling back exports to the United States following President Donald Trump’s imposition of steep tariffs on imported vehicles and parts.
While some of the tariffs on parts, introduced last month, were eased on Tuesday, the luxury car maker has trimmed its sales targets and is taking a more cautious stance.
CEO Adrian Hallmark said on Wednesday that the company is “carefully monitoring the evolving situation” and is limiting exports while relying on inventory already held by its US dealers.
“We remain vigilant in monitoring events and will respond to changes in the operating environment as they materialise,” Hallmark added.
Despite the disruption, the company struck an optimistic tone about its overall financial forecast. “Whilst potential ramifications on the global economy from the recently announced US tariffs remain uncertain, Aston Martin still expects to make significant improvements across all key financial performance metrics in 2025, compared to the prior year.
“The group expects to deliver a significantly stronger H2 2025 performance compared with H1 2025, primarily driven by Q4 2025, benefiting from Valhalla and the contribution from new core derivatives. This will positively position the company as it enters 2026,” the group said.
In the first quarter of 2025, Aston Martin reported an adjusted pre-tax loss of £79.8m – better than analysts’ expectations and an improvement on the £110.5m loss a year earlier. Operating losses rose by 15% year-on-year to £67.3m.
Adjusted earnings before interest and tax came in at £64.5m, down 13% year-on-year. Revenue also dropped 13% to £233.8m, although wholesale volumes inched up by 1% to £950m.
“As guided, Q1 wholesale volumes were in line with the prior year and retail volumes materially outpaced wholesales, reflecting our disciplined approach to production and stock optimisation,” Hallmark said.
He noted a 10% rise in core average selling prices, reflecting strong demand for its new generation of ultra-luxury high-performance vehicles.
The firm has been under pressure in recent months. In November, it issued its second profit warning in two months and announced plans to raise £210m through new shares and debt.
In February, Aston Martin said it would cut 5% of its workforce – about 170 jobs – as it struggled with supply chain disruptions and declining sales.
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