Arnold Clark’s Alloa site has become the first dealership in Scotland to adopt Vauxhall’s new corporate identity (CI) following a refurbishment.
The Alloa Vauxhall branch, located at Hallpark, Sauchie, has reopened with the updated CI, marking the first rollout of the new Vauxhall retail design in Scotland.
The refurbishment introduces Vauxhall’s latest showroom concept, centred on contemporary architecture and increased digital integration across the customer journey.
Externally, the dealership features the new Vizor-inspired facade and updated signage aligned with Vauxhall’s revised brand direction.
Inside, the showroom layout has been reconfigured to improve accessibility and create a more streamlined retail environment.
The redesign is intended to reflect Vauxhall’s updated visual identity while supporting a more customer-focused retail experience.
Customers visiting the branch will be able to view the latest Vauxhall models, including the Corsa, the fully electric Astra and the new Frontera.
David Boyd, group brand director at Arnold Clark, said: “We’re thrilled that our Alloa Vauxhall branch is leading the way in Scotland with this exciting new look.
“The new CI perfectly captures the ethos of Vauxhall – bold, modern, and customer-focused.
“We always want to give our customers the very best experience, whether they’re buying a new car, servicing their vehicle, or just popping in for a chat.
“We can’t wait to welcome our customers to check out the new branch for themselves.”