Ancaster Group is rolling out AI-powered customer communications across all 14 of its sites as it looks to increase workshop bookings, improve aftersales retention and drive additional sales opportunities.
The south east-based motor group is implementing the VoiceBox Aftersales platform from Marketing Delivery, building on its existing use of VoiceBox Sales, which has supported lead management and customer engagement over the past three years.
The retailer said the move will allow it to automate key aftersales processes while creating new opportunities to re-engage customers and generate part-exchange stock.
AI drives workshop engagement
Ancaster first introduced VoiceBox to streamline lead management across its new and used car sales operations.
The platform replaced several manual processes and, according to the group, helped generate more than 1,200 additional vehicle sales during 2025 by issuing AI-powered email Stock Alerts to re-engage prospects and lost leads.
The newly introduced VoiceBox Aftersales solution will now automate communications with customers whose vehicles are approaching service or MOT due dates.
Integrated directly with the dealer management system through Keyloop, the platform can automatically update customer records including MOT schedules, contact preferences and changes in vehicle ownership.
The system can also issue automated reminders for servicing and MOT bookings, alongside alerts for recommended follow-up work and seasonal service campaigns.
Aftersales data feeds sales funnel
Alongside improving workshop engagement, the system is designed to support vehicle sales activity by sending stock alerts to customers before or after service appointments.
These communications highlight vehicles in stock that may be of interest, while also encouraging part-exchange opportunities that can provide dealers with high-quality, brand-specific used car inventory.
The AI platform automates the entire communication process, tailoring messages to each customer and directing responses into the retailer’s sales funnel with minimal manual intervention.
Carly Keeler-Clappison, marketing director at Ancaster Group, said: “VoiceBox Sales has delivered measurable ROI while simultaneously lightening the load for our sales and marketing teams. Adding VoiceBox Aftersales is a natural next step to ensure every single customer interaction is of the highest quality, regardless of where they are in the customer journey.”
Charlotte Murray, director at Marketing Delivery, added: “Ancaster adopting VoiceBox Sales into daily lead handling has had a measurable impact on the Group’s bottom line, and this is set to continue in 2026 with the addition of VoiceBox Aftersales. Ancaster’s success demonstrates the potency of AI-powered communications when paired with carefully curated and maintained customer data.”
Founded in 1949, Ancaster Group operates across South London, West London, Surrey, Kent and Berkshire, representing seven vehicle franchises and managing a large and complex customer database.