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Rhino, one of the automotive industry’s most established and trusted partners for sales activation, is celebrating its 30th year in business with a major rebrand and the launch of a new website. The refreshed identity reflects Rhino’s evolution from its event-led beginnings to a broader, strategic provider supporting retailers and manufacturers with market-share growth, customer engagement and data-driven acquisition.
Founded in 1996, Rhino enters its anniversary year with a renewed focus, a modernised brand, and an expanded portfolio that goes far beyond traditional sales events.
30 years of supporting retailer growth
From its origins designing press adverts for local retailers, Rhino has grown into a specialist with a proven record of delivering exceptional results for retailers and OEMs. The company’s first sales event in 2007, delivered for Corkills Volkswagen Wigan, demonstrated the impact of combining exclusive customer offers with an unforgettable retail experience. This model has since been replicated over 12,000 times across 20 countries, shaping Rhino into the market leader it is today.
As the company celebrates its 30th anniversary, Rhino remains committed to the same core values that defined that first event: helping retailers sell more cars while ensuring their customers receive a memorable, personalised experience. In 2025, Rhino delivered a record 1,534 events, with retailers seeing an average of 68 appointments per event and an appointment conversion rate of 57%.
A rebrand built for the next chapter
To mark its 30th anniversary, Rhino has unveiled a new visual identity and brand direction, including the transition from Rhino Events to simply “Rhino”. The rebrand is supported by the release of a brand film celebrating three decades in business and officially revealing the new logo.
The video is available to view on YouTube here.
The refreshed identity reflects how far the business has evolved. While sales events remain a core part of Rhino’s offering, the company now delivers a broader suite of strategic products and services designed to help automotive retailers and manufacturers grow faster and more efficiently.
These include expanded event formats, retailer group and OEM-led activations, and a strengthened Conquest Events programme that uses data-driven profiling and digital targeting to engage drivers currently loyal to competitor brands.
Technology and innovation driving the next 30 years
A major part of Rhino’s modern offering is the HALO booking platform, which manages every stage of the customer journey. HALO ensures full visibility, consistent communication, accurate reporting and complete transparency, making event management simple for retailer teams. The company’s new HALO Live product is now available as a year-round tool, featuring a booking widget and API that allow retailers to integrate HALO directly with their websites. HALO forms a key pillar of Rhino’s future growth strategy.
Continued expansion in the UK and globally
Rhino’s evolution has fuelled significant growth across the UK and internationally. The company now operates in Ireland, across Europe and the Middle East, and has also completed test events in the United States. A new programme is scheduled in Australia for early 2026, further strengthening Rhino’s global footprint.
Harry Boardman, Managing Director at Rhino, said:
“Rhino has helped retailers grow for three decades, and this rebrand shows our intent for the future. We’re investing in data, technology and tailored strategies so our clients can grow market share quickly and confidently in an increasingly demanding market.”
Rhino’s new website, celebrating its history and showcasing its expanded offering, is now live – wearerhino.com.
About Rhino
Rhino is the UK’s longest-established automotive sales activation specialists, delivering over 12,000 events across 20 countries. Part of the RGML group, Rhino helps retailers and manufacturers grow market share through data-led sales events, conquest campaigns, bespoke activations and the HALO booking platform. Rhino partners with many of the UK’s leading dealer groups and OEMs and continues to expand internationally.
Media Contact:
Harry Pennington
Strategy & Development Director
07769576063
Website: www.wearerhino.com
Video: https://youtu.be/b4Z7BzzlEDw?si=dinf7XEMfRLIVD5v