Advertisement feature from Autoglym
Autoglym LifeShine is proud to be recognised as AM’s Dealer Recommended provider for 2026 – a testament to the confidence, consistency and long-term support the brand provides to retailers across the UK. This recognition arrives at a pivotal moment, because LifeShine is no longer just known for paint protection. It has expanded into a solutions-led brand, giving dealers more choice, more flexibility and more ways to deliver value to their customers.
For years, LifeShine has been one of the most trusted names in vehicle protection. Today, it continues that legacy by offering a portfolio designed around the realities of modern dealerships – different stock profiles, shifting customer expectations and evolving brand positions. LifeShine now stands as a partner that adapts to the business in front of it.
Central to this evolution are its two ceramic systems: CeraFuse and CeraFuse ULTRA. Both represent the full LifeShine experience – quality, protection, and exceptional aftercare – each crafted with a specific type of dealership environment in mind.
CeraFuse is created for the core of the UK market. High-throughput retailers benefit from its ease of application, consistent results and durability that mainstream customers immediately understand and appreciate. It fits seamlessly into busy environments where efficiency and customer value sit side by side. For volume dealers, CeraFuse is a natural extension of the showroom experience.
CeraFuse ULTRA supports retailers serving customers who expect something elevated. Whether the dealership specialises in prestige brands, performance vehicles, or high-spec ranges, ULTRA provides a protection solution that mirrors the level of the stock on display. Enhanced performance, deeper gloss and an elevated finish help retailers reinforce their premium identity while offering customers protection that feels aligned with the calibre of their purchase.
This approach is less about comparison and more about alignment – placing the right solution in the right dealership. LifeShine empowers retailers to select the level of protection that fits their customers’ expectations, their stock mix and their brand voice. It’s the same trusted LifeShine foundation, expressed in different ways to suit different environments.
What remains unchanged is the strength of the LifeShine identity:
- Trusted by millions of UK drivers
- Backed by Autoglym, an icon of British car care
- Supported with extensive dealer training and guidance
- Evolving to meet the needs of modern retailers
- Built on decades of innovation
The AM Online Dealer Recommended recognition reinforces what many dealers already know – LifeShine is more than a product. It is a partnership. A brand that listens, adapts and gives retailers the tools they need to thrive.
As the market continues to shift, LifeShine is committed to offering solutions that help dealers protect their stock, enhance profitability and deliver exceptional customer experiences.
LifeShine: evolving solutions for evolving dealers
