Advertisement feature from Car Care Plan
Chery UK has partnered with Car Care Plan Protex to introduce a suite of branded insurance and accident management services for customers of its motoring brands, OMODA&JAECOO and CHERY.
The new programmes include branded five-day comprehensive driveaway insurance, plus a one-year excess return voucher for all eligible customers. Customers can also purchase a branded annual motor insurance policy, supported by comprehensive accident assistance services designed to deliver a smooth, reassuring claims experience.
A key benefit of the partnership is a bespoke repair journey routed through manufacturer-approved repairers, audited and approved by Car Care Plan Protex, using genuine OEM parts. Together, the services are intended to strengthen drivers’ peace of mind while supporting customer satisfaction and retailer retention through consistent, brand-aligned aftersales support.
Customers will be able to access and activate their products through a simple registration process initiated by their retailer. Accident assistance is also available through a claims management smartphone app on iOS and Android, providing a quick and efficient way to make a claim, alongside the existing 24/7/365 telephone claims registration option.
OMODA&JAECOO is one of the fastest-growing UK automotive brand over the past decade, with cumulative sales of 60,000 vehicles to date. CHERY UK launched in September 2025 and has expanded rapidly, with a network of 46 retailers nationwide and sales of more than 5,000 vehicles and a 1.14% share of the market.
Simon Cook, Sales Director at Car Care Plan, said: “We are delighted to be working with CHERY UK to offer branded retail motor insurance and accident management services to their OMODA&JAECOO and CHERY customers.
“CHERY is one of the fastest-growing automotive brands in the UK, having launched in September and already expanded to 46 retailers nationwide. Their approach to strong after-sales support aligns perfectly with our ambition to offer comprehensive, branded insurance and accident management solutions to their rapidly growing customer base.”
Gary Lan, CEO of OMODA UK, said: “As our customer base grows, it is essential that our ownership proposition grows with it. This partnership gives OMODA&JAECOO and CHERY drivers a clearer, more confident route to insurance and accident support, backed by approved repair standards and a seamless customer journey. It is another step in building long-term trust, protecting residual values through quality repair, and ensuring every interaction reflects our brands’ commitment to reassurance, transparency and care.”
Several of Car Care Plan Protex’s manufacturer and retailer programmes won the Feefo Gold Trusted Service Award in 2025, reflecting consistent delivery of customer service.
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