Advertisement feature from Marketing Delivery
Marketing Delivery is a leading provider of specialist digital marketing tools and services to the UK motor retail sector. In 2025, it celebrated three significant milestones – 18 years of operation, the millionth car sold in the UK using its AI-powered VoiceBox platform, and its acquisition by TekCor4.
VoiceBox is the only auto-specific customer management platform that deploys AI-driven digital marketing communications for both sales and aftersales. It creates and distributes personalised, carefully timed customer communications that improve conversion, satisfaction, retention and reputation.
Improving operational efficiency
In the five years since its launch, VoiceBox has delivered over four million targeted email communications, re-engaging and converting 45,000 ‘lost’ customers to a sale and generating over 1.2 million additional workshop bookings.
Marketing Delivery’s Data Cleanse solution cross-checks the retailer’s customer data against that held by national agencies to ensure that every communication is built on accurate information. And for Keyloop users, any amendments can be fed directly back into a DMS via its Approved Partner API.
Stock Alerts are an automotive first, and exclusive to Marketing Delivery; personalised, AI-powered emails are issued to identified prospects and aftersales customers about stock that may interest them, and sales teams are alerted when a response is received.
MOT and service reminders drive inbound workshop bookings and can be paired with predictive maintenance items to further strengthen conversion and revenue opportunities.
Maximising revenue and driving conversion
VoiceBox can also be used to manage social media advertising. Marketing Delivery’s Offline Conversions reporting tool can attribute inbound leads to specific campaigns on Meta platforms (Facebook and Instagram) and then track associated sales conversions.
Marketing Delivery identified an average 499% ROI from motor retailers’ social media advertising during the first half of 2025, with the best-performing business securing 24 additional orders in a single month.
Furthermore, VoiceBox can draw upon the retailer’s website stock management system to populate adverts on its social channels, and ensure specific customers are targeted at any chosen period in their ownership lifecycle.
Marketing Delivery’s SocialStock campaigns achieve an impressive ROI, boasting an average cost-per-visit to a vehicle detail page (VDP) of just £0.18, significantly below the industry average. During the first half of 2025, social campaigns derived a cost-per-sale as low as £27.77 and a cost-per-enquiry of only £9.49.
Actionable insights
Marketing Delivery’s BrainBox reporting tool allows customers to monitor data quality, including capture and consent rates and issue ‘Bounce Alerts’ to sales teams so they can follow up with customers if contact details are inaccurate.
Sales prospects can leave feedback around a decision not to purchase, helping retailers identify opportunities for training or process improvements to enhance conversion, while visibility of aftersales booking rates across vehicle age segments allows them to hone their retention strategies and adapt customer communications accordingly.
Seamless integrations
As well as being a Keyloop Partner, Marketing Delivery develops software that integrates with systems, including TekCor4 and specialist tools such as Impel, Bumper and EMaC.
The flexibility and integration capabilities of VoiceBox allow retailers to work with preferred specialists to achieve the best outcomes at each customer touchpoint, while still maintaining data in one place.
Tel: 01892 809911
Web: https://marketingdelivery.co.uk/