Phyron has added Google Vehicle Ads support to its Inventory Ads service, allowing car dealers to prepare advertising content from one stock feed.
The update enables car dealers to use the same vehicle data and photographs to produce still images for Google and video content for Meta and TikTok.
Phyron supplies the prepared images and vehicle feed.
Dealers or their agencies retain responsibility for running campaigns through their own Google Merchant Center and Google Ads accounts.
The additional support is included in the existing Inventory Ads product.
Automated image preparation
Google Vehicle Ads display vehicle details, prices and dealer information to people searching for cars.
Phyron’s service automatically selects suitable photographs and angles and adjusts their presentation.
It is intended to help dealers maintain consistent imagery across stock photographed with different backgrounds, angles and image quality.
Oliver Sandgren, product analyst at Phyron, said: “Google Vehicle Ads put the dealer’s actual cars in front of shoppers when they’re searching, and the image plays an important part in attracting their attention.
“With Inventory Ads, dealers can give every vehicle consistent presentation across Google, Meta and TikTok, straight from their inventory feed.”
Campaign management remains with dealers
The service prepares imagery with Google’s requirements in mind. Promotional text, superimposed logos and watermarks can result in individual vehicle listings being disapproved.
Phyron advises dealers and agencies to check image eligibility alongside the accuracy of prices, stock availability and other vehicle information.
Sandgren added: “A dealer needs content that works in each place a customer encounters its stock.
“That means clean still images for Google and video for social, with consistent quality throughout. Bringing those outputs together through one feed makes it easier to maintain that standard across the inventory.”
Phyron reports that it works with more than 4,000 dealer customers across 35 countries.
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