RAMP, the maintenance plan provider owned by Cambria Investments, has appointed industry veteran Amanda Massey as managing director as it looks to expand its dealer network across the UK.
Cambria Investments is led by former Cambria Automobiles chief executive Mark Lavery and has been building a portfolio of automotive businesses since it launched in 2023.
Massey brings more than 30 years of experience in automotive, aftersales and insurance, having previously held senior roles at BookMyGarage, GardX Group and MAPFRE Abraxas.
She joins the business as dealers increasingly look to maintenance plans and service products to improve customer retention and create recurring revenue opportunities throughout the ownership cycle.
RAMP is targeting growth among franchised and independent dealer groups, while also expanding partnerships with service centres, tyre retailers and finance providers.
The plans are designed to support workshop utilisation and generate recurring revenue streams through servicing, cosmetic repairs, tyre and alloy wheel maintenance and vehicle inspections.
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Generating additional revenue across the entire ownership journey
As managing director, Massey will lead the company’s next phase of growth, focusing on strengthening dealer relationships and developing the RAMP proposition across the wider automotive aftermarket.
She said: “What attracted me to the business was the opportunity to develop a product that genuinely helps retailers improve customer loyalty while also generating additional revenue across the entire ownership journey.
“RAMP already has a strong proposition, but there is significant scope to further develop the product and build a best-in-class maintenance platform for dealers, partners and consumers alike. I’m joining the business at a very exciting stage in its growth.”
Alongside dealer partnerships, RAMP is also targeting growth through broader aftermarket relationships, including finance companies and national service operators.
The company believes the shift towards EVs and longer servicing cycles is increasing demand for products that help retailers maintain regular customer contact and protect long-term aftersales revenue.
Massey added: “The market is changing quickly and dealers are looking for new ways to drive revenue, increase customer retention and create more opportunities to sell vehicles and aftersales services.
“We’ve designed a product that brings customers back to the dealership regularly, creating valuable touchpoints for workshops, service departments, and sales teams.”