Peter Vardy sells final Porsche dealerships to Van Mossel

Staff
By Staff
6 Min Read

Peter Vardy has sold its final two dealerships to Van Mossel UK for an undisclosed sum, bringing to an end three generations of family involvement in car retailing.

The group’s remaining Porsche centres in Perth and Aberdeen have been sold as part of a wider transition away from traditional dealership operations, while its CarMoney digital finance platform has also been sold to Itochu Corporation.

The intended transaction is subject to regulatory approval from the FCA, with completion expected in the coming weeks.

Combined, the two Scottish sites sold 1,623 vehicles in 2025, including 512 new and 1,111 used Porsche models.

The operation employs 93 staff and generated revenues of €141.35 million (£120m) during the year.

The move marks the final stage of a process that began in 2024, when Peter Vardy sold or closed most of its franchised retail operations as it shifted focus towards technology, mobility and fintech investments.

Van Mossel moves further up AM100

Netherlands-based Van Mossel has been steadily building up dealer group in the UK, starting with its acquisition of Jacksons Group in 2023, followed by a double acquisition in 2025 of Ocean Automotive and Breeze Motor Group.

That meant Van Mossel UK is expected to jump into the top half of the AM100 rankings later this year, with combined revenues expected to exceed £500 million. The addition of the Porsche dealerships, at Aberdeen and Perth, will increase that significantly and mark Van Mossel’s entry into Scotland.

Eric Berkhof, CEO Van Mossel Automotive Group: “With Porsche Centre Perth and Porsche Centre Aberdeen, we are adding two strong Porsche locations to our international network.

“This step fits well with our strategy to further expand our presence in the United Kingdom. We look forward to working together with the team in Perth and Aberdeen to further develop the activities and to

continue offering Porsche customers in the region a high-quality brand experience.”

Vardy said he was “extremely proud” of the Porsche business the group had built and the success it had achieved over the years.

He highlighted the development of new purpose-built Porsche dealerships in Aberdeen and Perth, alongside two new service centres designed to support the growing number of Porsche vehicles on UK roads.

Vardy said: “The Porsche brand has an exciting future ahead, our colleagues have new opportunities, and I am confident that the transition to Van Mossel will continue to see the business deliver exceptional customer experiences and a strong financial performance.”

He also thanked Porsche and Van Mossel for their support throughout the process.

“I would also like to put on record my sincere thanks to Porsche for the incredible journey we have enjoyed together and to Van Mossel for the professionalism and positive attitude they have shown throughout this transaction,” he said.

Peter Vardy bought his first dealership, a Vauxhall showroom at Perth, almost 20 years ago at the age of 27, following the sale of Reg Vardy plc by his father Sir Peter Vardy to Pendragon in 2006 for £450 million.

He then expanded the business into an AM100 dealer group which, at its peak, represented brands including BMW, Mini, Porsche, Vauxhall, Jaguar and Land Rover.

Vardy said the business created close to £200 million in enterprise value during its growth, while donating nearly £15m to charitable causes.

Alongside its commercial operations, the group also supported a range of charitable and educational initiatives through The Peter Vardy Foundation and Gen+, an education charity co-founded by Peter and Victoria Vardy.

Peter Vardy Global reaffirmed its commitment to social impact.

Over the past two years, employees have contributed more than 18,000 volunteering hours, supporting initiatives in youth education, homelessness, mental health and poverty. Funding from the group has enabled the charity partner, Gen+, to expand from 48 to 97 schools across 16 Scottish local authorities, reaching approximately 18,000 pupils.

The group said its long-standing purpose of selling to give would remain central as it pivots from retail operations towards investment and growth businesses across technology, fintech and mobility.

What’s next for CarMoney?

The deal with Itochu Corporation to acquire CarMoney will see the firm continue to operate as an independent business.

Based in Motherwell, the finance firm aims to grow in the UK and internationally. It supports dealers and a network of franchise partners across the UK.

The firm brokered a record £309m in loans, delivered £33.8m in revenue, and generated £4.5m in trading profits, while continuing to expand its workforce and UK franchise footprint.

Alastair Grier, CarMoney chief executive (pictured left), said: “CarMoney has grown quickly by building a strong team and a scalable franchise model.

“With Itochu as a long-term owner, we are well-positioned to accelerate growth, invest further in the business and create additional jobs in Scotland, while continuing to deliver for our customers, partners and franchisees.”

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