Eden Motor Group has expanded its Mazda representation with today’s opening of a new dealership in Exeter joining the its 20-strong dealership portfolio across the south of England.
Mazda growth in Devon
The group already represents Mazda in Basingstoke, Reading, Newbury and Taunton, with Exeter becoming its fifth dealership with the Japanese brand.
Graeme Potts, chief executive of Eden Motor Retail, said: “I am delighted that Eden is expanding its Mazda representation with the addition of Exeter, a key location for us following a strong Eden presence in the area since 2008.
“This latest development further strengthens our relationship with Mazda with Exeter becoming our fifth Mazda dealership. We are excited to enhance the Mazda offering for our mutual customers across the south-west, building on our established Mazda dealership in Taunton and driving the next phase of growth together.”
Eden strengthens Mazda ties
Jeremy Thomson, managing director of Mazda UK, said: “Having grown up in Exeter I have a particular desire to ensure the Mazda brand is strongly represented and provides outstanding service to our customers, current and future, across the whole of Devon”.
“I am therefore delighted that Eden Motor Group are opening a very high-profile Mazda dealership in the heart of the county and will continue the outstanding representation they have provided across their other four sites. Notably their dealership in Taunton has achieved incredible success and significant growth, and I am confident the same will be true of the new Exeter location.
“I wish the staff of Eden Exeter the best of luck and can ensure them they will have my close attention and personal support for this new venture and at a time when we will launch three all-new cars in just six months – starting this June with the all-new Mazda CX-5.”
The opening follows recent recognition for Eden’s Mazda operations, with Eden Mazda Taunton and Eden Mazda Basingstoke both taking category wins in the 2026 Mazda All Stars dealer performance awards.
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