Keyloop has completed its acquisition of Motortech.ai, confirming regulatory clearance and formally bringing the UK-based AI specialist into its automotive retail platform strategy.
The deal, first announced in January, is designed to accelerate the rollout of AI-driven customer engagement tools across Keyloop’s Fusion automotive retail platform, with Motortech.ai’s conversational agent AIME now set for full integration.
AI integration moves forward
Tom Kilroy, chief executive of Keyloop, said: “The acquisition of Motortech.ai and integration of AIME across Fusion is a significant milestone in our AI strategy. By embedding purpose-built conversational AI directly into our platform, we’re giving retailers an always-on capability that engages customers and frees sales teams to focus on what they do best – building relationships and closing deals.”
AIME is designed to replace traditional website forms and manual responses with real-time, 24/7 conversational tools that can search stock, respond to enquiries, manage part-exchanges, quote finance and book appointments.
The technology will be embedded across Fusion’s core modules, including Vehicle Hub, Acquisition Hub and Sales Hub, connecting customer touchpoints across the full retail journey.
Gerard Thatcher, chief executive and founder of Motortech.ai, said: “This is an important new development for motor retailers and OEMs, as it unites the conversational power of our AI solutions with Keyloop’s data insights and market-leading enterprise solutions.”
Early results show strong ROI
Keyloop said early deployments of AIME are already delivering measurable gains for retailers, with one dealer reporting a fourfold increase in web conversions to 14.5% over a three-month period, alongside a 101% uplift in sales.
The same retailer achieved £18 profit for every £1 invested and saved the equivalent of 19 full working days, highlighting the potential for AI to reduce operational pressure while improving lead quality and customer experience.
AIME qualifies customer interactions before passing them to sales teams, ensuring that each lead has already been through key steps such as finance quotation and part-exchange valuation.
The platform also addresses common dealership pain points around slow response times and limited out-of-hours coverage, offering continuous engagement through human-like conversational interactions.
Looking ahead, Keyloop plans to extend AIME’s functionality beyond website engagement into contact centre operations, with support for leads originating from social media, WhatsApp, SMS and email.
Further development will also expand its role in aftersales engagement and reactivating lapsed leads, aligning with growing retailer focus on lifecycle customer management.
Kilroy added: “Dealers operate in an ever-changing environment, with rising customer expectations about engaging with dealerships on an omnichannel basis, 24/7. AI can significantly improve outcomes for customers, driving satisfaction and loyalty.”
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