Family-run Dales Central Motors has been appointed an official partner for the rapidly expanding Chinese automotive brand Geely Auto.
The new Dales Geely Auto showroom will be located at the Group’s Scorrier site from 1 April with plans to establish a dedicated six-car showroom as the brand grows in the region.
The franchise will initially launch with two models – the Geely EX5 and the Starray EM-i – and the range is expected to expand to four vehicles within the year.
Over the next 18 months, the model line-up is projected to grow to up to eight vehicles, offering both electric and hybrid options.
Dales sales director Jeremy Rouse tells AM: “This is a proud moment for us as a family business, and we’re honoured to have been chosen to bring Geely to Cornwall.
“Over the years, we’ve grown by working with the right partners and by thinking carefully about the future of the motor industry.
“Geely fits perfectly with that approach. It’s a modern, forward-looking brand with strong global backing and a clear focus on where motoring is heading. We’re genuinely excited to introduce Geely to Cornwall and to offer a brand that is ambitious, innovative, and built for the next generation of drivers.”
“We’re proud to partner with Dales, as we bring Geely Auto to Cornwall,” said Adam Harkin, dealer development director at Geely Auto UK. “The Geely EX5, and now the Starray EM-I, represent the beginning of our journey to make advanced new energy vehicles accessible to all; combining technology, value and quality in one exceptional package.
“Working with a trusted partner like Dales enables customers in Cornwall to experience Geely Auto first-hand, as we continue to build a national network.”
As part of the showroom development at Scorrier, the existing Suzuki showroom will relocate to Dales’ Summercourt site, creating a single Suzuki sales location. Suzuki servicing will continue at both Scorrier and Summercourt.
Dales Central Motors is a multi-franchise family dealership which Includes Renault, Dacia, Suzuki, Seat, Cupra, Vauxhall and Leapmotor based across sites in Scorrier, Redruth and Summercourt and Newquay in Cornwall.