A new automotive imaging platform has been designed to help dealers advertise cars before they are physically ready for sale.
Evolv, founded by motor trade professionals Michael Breen and Stuart Harrison, uses vehicle allocation and VIN data to generate photorealistic images of new cars to exact specifications including colour and trim without the need for traditional photography.
The system enables retailers to create digital images of vehicles still in transit or awaiting pre-delivery inspection allowing them to be marketed online and avoid losing potential buyers who turn to competitors with visible stock already advertised.
The platform also produces short-form and long-form video content using virtual presenters, aimed at supporting dealer marketing across social media and digital channels. Initial UK trials are already underway.
Co-founder Michael Breen said: “Every dealer has stood on their forecourt looking at rows of cars they couldn’t advertise. We lived with that problem for years. Evolv was built because we knew there had to be a better way – and now, with the technology finally mature enough, there is a better way.”
Breen added: “Stock shots don’t sell cars. Customers want to see the exact vehicle they’re considering – the right colour, the right spec, and the real deal. With Evolv, dealers can show it immediately. This isn’t a gimmick, it’s a tool designed to make selling new cars faster, simpler, and more profitable.”
Steve Latham, general manager of Clarks of Kidderminster, was the first to implement the technology. “It is a genuine game-changer. I can now advertise my entire new car inventory with photorealistic images and cinematic video before the cars have even landed on the forecourt. It has completely removed the bottleneck from our digital marketing.”
While initially focused on franchised dealers, the company says the platform could also be used by manufacturers and leasing providers to present vehicle configurations more consistently.
Evolv is supported by a UK-based onboarding team with experience in dealer management systems, aimed at helping retailers integrate the platform into existing stock and marketing workflows.