Dealer Auction has partnered with MG Motor UK to launch a closed network to manage overage stock across MG’s dealer network.
Under the initiative, MG vehicles that meet defined overage criteria, including being advertised on Autotrader for 90 days or more, will be automatically listed on an MG-only marketplace on Dealer Auction.
Vehicles will remain live on Autotrader at the same time, allowing retailers to continue pursuing retail sales while introducing a controlled, in-network trade route.
While dealer-to-dealer trading is well established, Dealer Auction said this is the first time an OEM has introduced an automated, criteria-led closed network that activates without retailer intervention.
The approach gives MG greater oversight of ageing stock while providing retailers with a consistent and clearly defined route for overage vehicles.
The move comes as manufacturers face increasing pressure to maintain pricing discipline and network health amid changing used car supply dynamics.
MG said retaining a greater proportion of overage vehicles within its network will help protect values, brand positioning and aftersales retention.
Dave Pretty, head of OEM and fleet relationships at Dealer Auction, said: “One of the longstanding challenges in managing overage stock has been reliance on manual intervention. When listing decisions depend on people rather than rules, consistency is hard to achieve.
“This network removes that roadblock by automating the process entirely, using MG defined criteria to activate the route at the right moment. The result is greater control for the OEM and a simpler, more dependable way for retailers to manage overage stock, while keeping vehicles retail ready and visible to consumers.”
The closed network will operate as a mandatory route for eligible vehicles.
Dealer Auction said retailers will benefit from improved cashflow, freed-up space from ageing stock and access to MG-sourced vehicles within the network, typically at lower buyer fees than open market alternatives.
Guy Pigounakis, commercial director at MG Motor UK, said: “As our dealer network continues to grow, we have a responsibility not only to support our retail partners but also to strengthen the influence of the MG brand.
“This initiative introduces greater discipline and transparency in the management of overage products, ensuring stock remains within the MG dealer network for longer. In doing so, it protects residual values and provides our retailers with a robust, commercially sound framework to manage inventory more strategically and with greater confidence.”
Dealer Auction said the partnership builds on its experience of delivering closed digital marketplaces for OEMs and fleets, supporting a more integrated approach to wholesale and retail stock management as used vehicle volumes continue to normalise.