The Institute of the Motor Industry (IMI) has partnered with Gen Z recruitment marketing agency Not Going to Uni to help employers reach young people considering careers in the automotive sector.
The collaboration forms part of the IMI’s ‘There’s More to Motor’ campaign and launches ahead of National Apprenticeship Week, with a focus on school leavers.
It will use Not Going to Uni’s job seeker network and digital channels to promote automotive training and employment opportunities.
As part of the partnership, automotive roles will be promoted through Not Going to Uni’s email newsletters, website content and social media activity, directing young people to the MoreToMotor platform.
The There’s More to Motor campaign aims to change perceptions of the automotive industry by highlighting the range of roles available beyond traditional workshop positions.
Opportunities include careers on the road, in retail environments and in office-based roles across the UK.
The MoreToMotor job search function connects candidates to partner employer sites, linking job seekers with automotive organisations including Toyota, Lexus and the AA.
Encouraging young people to explore automotive careers
The IMI said the collaboration with Not Going to Uni is designed to increase awareness of these opportunities and encourage more young people to explore automotive careers.
Emma Carrigy, head of research, careers and inclusion at the IMI, said the partnership would help the organisation reach a wider audience of school leavers.
She said: “Partnering with Not Going to Uni as part of our There’s More to Motor campaign helps us connect with more school leavers and helps to showcase the breadth of opportunities available across the automotive sector.
“Whether someone wants to train to be an ICE technician, a bodywork specialist, an electric vehicle technician, or pursue a career in marketing, software engineering or HR, automotive has something to offer.
“We want to make sure that those who have recently left, or will soon leave, school know that.
“We’re excited to get started and look forward to welcoming a new cohort of apprentices.”
Conor Cotton, managing director of Not Going to Uni, said the organisation’s experience working with young job seekers made it well placed to support the automotive sector.
He said: “After 15 years of building our community of job seekers, ambassadors and employees, we have got to know young people very well.
“By showcasing the exciting opportunities available we aim to attract quality candidates for roles across the industry.”
The IMI said the partnership reflects ongoing efforts to address skills shortages in automotive by improving awareness of career pathways and training options among younger audiences.