Advertisement feature from CitNOW Group
UK automotive aftersales is being reshaped by five market forces: cost‑of‑living pressures, rapid digital adoption, the EV service shift, affordability and a resilient market outlook despite short‑term headwinds. Consumers are delaying repairs, seeking cheaper options and want a convenient, digital-first service model. At the same time, dealers face skilled‑labour shortages, workshop capacity constraints and fragmented technology that limits upsell and profitability.
Routine services don’t have to feel routine. Servicing or repair work is often viewed as an inconvenience, but a workshop visit can become a seamless, customer-first experience through digitised processes like home check-in, real-time updates via WhatsApp, and personalised videos explaining work while the car is on the ramp.
As customers increasingly expect Amazon-like convenience – flexible scheduling, transparent communication and instant updates – online booking must become a core part of the aftersales experience. Without an integrated platform, workshop teams waste time switching between systems, hurting efficiency and satisfaction. A unified digital approach turns a necessary service into a standout experience that builds trust and loyalty.
Our latest report findings identified a ‘data gap’ to revenue for dealerships.
- Only 48% reported they were very satisfied with their aftersales tech.
- Only 26% said they get excellent value from their customer data.
- 100% agreed that easy access to all customer & vehicle data in one place would boost annual revenue, and 87% said a single, integrated 360° view is very important or critical, but with many lacking real‑time capabilities.
- To grow aftersales revenue, top priorities for dealerships were to reduce no‑shows (28%), to have well‑timed contact centre outreach (28%), and to increase technician availability (26%).
- 26% named improving aftersales tech as a top priority for the next 3–5 years.
A unified data approach and automated workflows are no longer “nice to have.” Aftersales is a strategic growth engine, not a cost centre, where loyalty is earned and lifetime value multiplied, but only if you remove friction, add transparency and make communication effortless.
CitNOW Group transforms aftersales efficiency and CX through RTC Aftersales, CitNOW Triage, CitNOW Workshop, CitNOW Marketing360, and CitNOW Insights -standalone or integrated into a complete ecosystem.
Proven results:
- Up to 65% fewer repeat visits
- 25% more online bookings
- 33% faster response times
- £50K+ annual VHC revenue uplift per site
- £12K paperless savings and 100+ hours saved per site/year
Price sensitivity shifts decisions to timing, transparency and trust. If you can pre‑diagnose, plan parts, and communicate options (incl. remanufactured parts and loyalty benefits) before the visit, you reduce friction, increase first‑time‑fix, and prevent repeat visits, protecting CSI and margin.
CitNOW Triage enables issue symptom capture for accurate pre-diagnosis and resource planning. Integrated with RTC, which manages the entire aftersales journey, from booking to eVHC inspections and workshop operations, it eliminates double keying and boosts first-time-fix rates. One site saw a 457% increase in Triage links sent and 400% more completed returns post-integration.
CitNOW Marketing360 automates multi-channel outreach to reduce no-shows and keep diaries full, while CitNOW Insights delivers real-time KPIs and EV dashboards for smarter decisions. CitNOW Workshop builds trust and speeds response through personalised video, creating a connected journey from booking to completion.
Aftersales isn’t just about fixing vehicles. It’s about creating experiences customers remember. By unifying data, automating workflows, and embracing digital-first communication, dealerships can turn routine servicing into something remarkable – ramping up the service experience and building relationships that last.
Learn more: citnow.com