Fish Brothers is strengthening Dacia’s presence on its Swindon home turf with the launch of a brand new, standalone showroom.
The AM 100 dealership group operates multiple franchise sites in Swindon, representing brands such as Lexus, Honda, Nissan, Dacia, Cupra, SEAT, Skoda, Kia, Renault, Toyota, and a VW Van Centre.
Located on Paddington Drive, near M4 Junction 16, the 300 sq m facility has been backed by a £1 million investment and reflects Dacia’s new identity, combining functional design with sustainable materials and a stripped-back interior.
The new showroom displays Dacia’s full vehicle line-up including the compact Spring EV, the Jogger and Bigster with up to 30 Approved Used vehicles and a complete aftersales package, including a workshop with three service ramps.
Fish Brothers is also expanding its team to include three new sales roles dedicated exclusively to the Dacia brand.
Andy Reynolds, director, Fish Brothers Dacia said: “Swindon is already a strong market for Dacia, but with the arrival of the fully electric Spring and the Bigster, this is a brand on the rise and completely in tune with what drivers want today. Giving it its own space reflects not just the growth we’ve seen here in Swindon, but also the potential we know it has.”
Luke Broad, Dacia brand director for the UK, added: “Swindon’s new Dacia showroom is a brilliant showcase of how far the brand has come and where it’s going next. Our standalone showroom is a significant landmark in our history and this dedicated space shows just how serious we are about growing our presence in key areas such as Wiltshire. With a strong partner like Fish Brothers behind us and an award-winning line-up that’s more relevant than ever, Dacia is ready to welcome even more customers to the family.”