Industry collaborates to counter electric car misinformation

Staff
By Staff
3 Min Read

More UK automotive industry organisations have joined the fight to counter misleading information which is a factor holding back some consumers from buying electric vehicles.

The National Franchised Dealers Association (NFDA), The British Vehicle Rental and Leasing Association (BVRLA), Cox Automotive Europe and EVA England have joined an initiative to combat EV misinformation, which was launched by Auto Trader and the Society of Motor Manufacturers and Traders (SMMT) in November last year with the support of the Department for Transport 

It is a collection of user-friendly, simplified facts that offer a balanced and data-backed view of the reality of owning and driving electric cars.

Despite consumer nervousness, EVA England data shows nine out of 10 EV drivers remain committed to electric and never look back.

The EV facts (below) have been updated from the launch version released November 2024.

Updates include: potential annual savings evolving to include all running costs (maintenance, insurance, fuel) which now jumps to £1,500 per year; and the upfront price difference between new electric and petrol cars dropping from around 33% last year to 22% in May.

The data points will be regularly reviewed and updated, with new versions issued when required, with the information endorsed by the DfT.

Future of roads minister Lilian Greenwood said: “With decreasing costs, improved range and a charge point added to the network every 29 minutes, there’s never been a better time to switch to electric. 

“It’s brilliant to see the great work the industry is doing in showcasing all the benefits of the transition.”

These facts clarify points such as how electric cars are greener, are no more likely to catch fire than an ICE car, and that the electric range and charging point availability is better than some might think.

Vicky Edmonds, chief executive of EVA England, added: “EVA England are delighted to be joining this partnership of organisations working to cut through the noise and get the real facts about owning an electric vehicle out to consumers.

“As a drivers’ association, we campaign to make the transition to electric driving affordable and accessible to all. Part of that is dispelling the myths and making sure drivers understand the benefits of their cars and how to make the most of them. We’re delighted to bring that perspective to a project that, like us, aims to provide confidence to drivers who are still considering the switch.”

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