Leapmotor is asking customers to take a leap of faith on the new brand by offering free bungee jumps at a pop-up showroom in London.
The pop-up showroom is in Coram’s Fields in central London and will be for one day only (June 25) until 5pm for thrill-seeking Brits, with free jumps available on a first come, first served basis.
The zany marketing stunt will offer potential customers the chance to take a leap off the top of a 50-metre crane.
Car buyers will also be able to inspect Leapmotor’s full electric line up including the T03, an a-segment city car priced from £15,995, and the C10, a family-focused SUV, priced from £36,500.
Damien Dally, Leapmotor UK managing director, said: “A bungee jump can feel daunting for a lot of people —but sometimes taking a leap out of your comfort zone is exactly what’s needed.
“For some the idea of switching to electric can feel the same way at first, but unlike a bungee jump, there’s nothing scary about going electric.”
Leapmotor officially launched in the UK in early 2025 and is the result of a partnership with Stellantis.
The international joint venture, led by 51% stakeholder Stellantis, has already established a UK dealer network of 46 locations, which is expected to grow to 80 by the end of 2025.