Online car finance start-up Carmoola is looking to target more customers with its direct-to-consumer model in the UK after securing £300 million in private asset-backed securities, in partnership with NatWest and Chenavari Investment Managers.
Carmoola said its direct-to-consumer approach eliminates the need for traditional intermediaries like used car finance within the dealership through traditional lending partners.
This new £300m facility allows Carmoola to deliver better value to consumers, while expanding access to wider segments of the market.
Aidan Rushby, founder and chief executive of Carmoola, said: “This partnership is transformative and marks a major milestone for us.
“Not only does it triple our previous debt capacity, but it also provides the scale and efficiency needed to rapidly deploy our car finance for the benefit of UK consumers.
“By providing a clear, simple and affordable way for people to arrange their car finance before they even set foot on a forecourt, and by removing the need for them to go through an intermediary, we have been able to empower consumers with better deals and more control over the car buying process.
“This is the power of our ‘finance-first’ proposition, and now we have the capital to do this for even more car buyers, while maintaining our focus on delivering an industry-leading experience for our customers.”
AM Awards 2025 – why the winners were successful
Find out what it was that made the 2025 AM Awards winners impress the judges in this special souvenir report.
Inside, you can read in detail about what made the Best Dealership of the Year so special, why the Land Rover Defender won the Used Car of the Year trophy and how a relatively new business has astounded its brand partners and the AM Awards judges with its success and taken home a number of trophies.
Plus there is much, much more. The 2025 AM Awards report includes photos from the gala dinner in London at the start of this month.
Our annual awards programme always reveals the best in the business, and the gala dinner at London’s Park Plaza Westminster Bridge Hotel in May was an ideal opportunity to reward companies and individuals for their hard work, innovation and tenacity.
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Freelance writer for AM, Tom Seymour has been a specialist B2B journalist covering the automotive sector for over 14 years. He started his freelance career in 2015 and currently writes for a variety of automotive, business and technology publications.