Holden Group is supporting a team of eight open water swimmers as they attempt the first-ever relay swim from Alderney in the Channel Islands to the British mainland.
The 56-mile swim in July is expected to take over 30 hours and will help raise funds for the Marine Conservation Society and the Royal National Lifeboat Institution (RNLI).
The Odyssey Squad features a member of Holden Group’s service team Richard Pearce.
Pearce said: “We’ve spent so many hours training in open water, and every time we enter the sea, we’re reminded of how privileged we are to share it with marine life.
“This challenge is our way of giving back – not just to the sea, but to those who keep us safe in it.”
Holden Group has backed the Odyssey Squad with branded hoodies and t-shirts and continues to champion the cause as part of its commitment to community and environmental responsibility.
Adam Ferjani, group marketing manager at Holden Group, said: “We’re proud to support Richard and the Odyssey Squad in their extraordinary challenge.
“Their dedication, both to environmental sustainability and safety, aligns perfectly with our own ethos at Holden Group. We’ll be cheering them on every stroke of the way.”
Five members of the team recently completed a 12-hour endurance swim at Beccles Lido as part of their training – a taste of the physical and mental demands to come.
Those that would like to support the Odyssey Squad’s efforts and help them reach their fundraising goals can do so at: www.justgiving.com/team/odysseysquad
AM Awards 2025 – why the winners were successful
Find out what it was that made the 2025 AM Awards winners impress the judges in this special souvenir report.
Inside, you can read in detail about what made the Best Dealership of the Year so special, why the Land Rover Defender won the Used Car of the Year trophy and how a relatively new business has astounded its brand partners and the AM Awards judges with its success and taken home a number of trophies.
Plus there is much, much more. The 2025 AM Awards report includes photos from the gala dinner in London at the start of this month.
Our annual awards programme always reveals the best in the business, and the gala dinner at London’s Park Plaza Westminster Bridge Hotel in May was an ideal opportunity to reward companies and individuals for their hard work, innovation and tenacity.
Read now
Freelance writer for AM, Tom Seymour has been a specialist B2B journalist covering the automotive sector for over 14 years. He started his freelance career in 2015 and currently writes for a variety of automotive, business and technology publications.
