Vertu Motors says it will be able to boost its customer experience with the support of new technology.
It has signed a strategic partnership with Imagino, which it describes as a cutting-edge customer experience platform incorporating a composable customer data platform (CDP).
Danielle Charlton, head of marketing – automation – at Vertu Motors said: “This exciting partnership represents a significant step forward in our commitment to delivering exceptional customer experiences through innovation and technology.
“By leveraging imagino’s cutting-edge customer data platform, we intend to elevate the way we engage with our customers, ensuring a seamless, personalised experience that adds real value at every touchpoint.”
Vertu selected imagino for its flexibility in deployment and direct integration with its Amazon powered Redshift data warehouse.
Implementing a scalable solution for customer data insight that drives business efficiencies is complex and difficult to execute at an enterprise level. Vertu found the imagino solution to have immediately delivered value through ROI and efficiency, and this would not have been possible without the “hands-on” project integration delivered from the imagino customer success team.
Stéphane Dehoche, Imagino’s chief executive, added: “We’re thrilled to announce our partnership with Vertu Motors plc, and to bring our shared commitment to exceptional customer service to life. This collaboration marks an exciting new chapter, offering a unique opportunity to deliver innovative data solutions that make a real impact. Our focus is empowering our customers to create unparalleled value and achieve their goals faster and more effectively.”
Imagino says it combines the data integration strengths of customer data platforms with the activation capabilities of engagement platforms, offering a seamless, scalable solution with zero-data-copy onboarding, AI-driven personalisation, and advanced journey orchestration.