Vertu Motors has entered into a partnership with Solera Cap HPI to feed in data points required as part of its omnichannel retail strategy.
All dealerships across Vertu’s 200-strong network will use provenance checks, as well as current and forecast vehicle valuations to help the group refine its pricing strategies.
David Crane, chief operations officer at Vertu, said: “The new agreement builds on our long-standing relationship with Solera Cap HPI.
“It supports the company’s commitment to data-led decision-making in a fast paced market, with the ability to update vehicle pricing from a central source, bringing even more efficiencies into the group.”
Crane said the business is using data driven decision making to generate enhanced returns and to deliver a better customer experience.
He added: “Data drives our omnichannel development, bringing ‘bricks and clicks’ together.”
The announcement follows Vertu’s recent £3.6 million investment to grow its footprint in the South West, including the opening of two Volvo dealerships in Yeovil and Plymouth.
Solera Cap HPI supports UK dealerships with real-time vehicle valuations and provenance data.
In 2024, the company carried out over 143.8 million valuations and 29.2 million HPI Checks through its digital platforms.
The UK’s leading event for motor retailers returns in 2025.
Register your interest in attending the event and be amongst the first to hear details of our event as we announce them.
Venue: NEC, Birmingham
Video: highlights from the 2024 show
Virtual tour (from Auto View Point)
REGISTER YOUR INTEREST
Freelance writer for AM, Tom Seymour has been a specialist B2B journalist covering the automotive sector for over 14 years. He started his freelance career in 2015 and currently writes for a variety of automotive, business and technology publications.
