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Of course we all love to buy products that are
tailored to our specific wants and needs,
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but the idea of a truly one of a kind vehicle
seems almost impossible.
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But British automaker Bentley is going bespoke
to the point of excess,
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and the automaker has recently announced that
it can now offer enough configurations to
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create a uniquely custom Bentley for every
person on Earth,
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and then every person on Earth again, and then
again you get the idea.
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Bentley’s Mulliner division has been tasked
with developing customized options for buyers
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of the brands Continental GT and Continental GT
convertible, and those placing an order can
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configure their ride to an extreme degree.
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In fact, Bentley claims they can offer an
eye-popping 46 billion different configurations.
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To start, the company recently expanded its
color palette and can offer any of the color
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options on trim and exterior parts in different
glosses and finishes.
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As an example, says Car Scoops, colored.
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can be applied to the wing mirrors, the bumpers,
the doors,
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and the wheels.
And speaking of wheels, you have some choices
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there too.
The report says spokes and pockets of the
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wheels can be configured in contrasting colors
or pinstripes can be added around the
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circumference of the rim.
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Supporting this effort is Bentley’s online car
configurator, which displays additional fabrics
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and color choices for the interior seating and
finishes for surfaces,
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as well as an array of optional upgrades.
While the physical toll might be decision
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fatigue, what’s the financial one?
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Well, Bentley’s Continental GT starts north of
$242,000.
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I’m Anna Wells.
This is manufacturing now.