Digital remarketing platform Dealer Auction is debuting a new retail-ready stock source, expanding its diverse offering from manufacturers, fleets, retailers, and private sellers.
With the UK’s used car market still facing a 13.2% shortfall in vehicle supply compared to pre-pandemic levels, retailers are under increasing pressure to secure the right stock while maintaining healthy profit margins.
Dealer Auction’s latest innovation provides buyers with direct access to retail-ready vehicles that were previously unavailable to them.
This stock is sourced through Dealer Auction’s new overage solution, Make Me an Offer, which allows franchise retailers to automatically list ageing vehicles on the platform while they remain live on Auto Trader.
Sellers can continue marketing to consumers while simultaneously receiving genuine trade offers. For buyers, this means access to prepped, forecourt-ready vehicles that can be listed for resale immediately. On average, these vehicles are newer, have lower mileage, and retain a higher retail value.
Jason Symes at Dealer Auction, commented: “The challenge for retailers isn’t just finding stock, it’s quickly finding the right stock at the right price. With competition for vehicles showing no signs of slowing down, we want to bring more vehicles into our platform to make it easier than ever for retailers to access a broad array of vehicles that fit their stock profile. By bringing fresh retail ready stock into Dealer Auction, we’re giving buyers greater choice. And we’re doing it with buyer fees that are much lower than other routes.”
Following the initial pilot phase, there have been over 2,000 retail-ready vehicles listed across Dealer Auction, from retailers including Brindley, Pentagon and Perrys.