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Since launching over two decades ago, EMaC has become synonymous with service plans. To date we have written over 7 million service plan agreements, placing us at the front of retailers’ minds when it comes to offering customers a way to better manage the costs of their annual servicing needs.
But, as a business, we are much more than that.
Over recent years we have significantly expanded our value-add product portfolio to the point where maintenance plans now account for one in four products sold by our retailer partners.
This has been our best kept secret, but not anymore.
We have diversified but we have not shouted about it. Instead, our expanded management and sales teams have been focused on working closely with new and existing clients to ensure all our value-add products deliver for them and their customers.
Now we can share more about our expanded proposition and how we can help maximise retention and profit opportunities through our investment in products, people and technology.
Products – cosmetic, tyre and alloy and maintenance plans
Driving great consumer outcomes, balanced with dealer profitability in an evolving landscape and with rising operational costs is challenging.
What retailers can control is their value-add proposition. That is why we expanded our portfolio of products; each designed to provide a good customer experience, ancillary income and retention.
Our cosmetic, tyre and alloy maintenance plans, which can be sold separately or in any combination, have resonated with car buyers and dealers.
Consumers like them because they are good value, convenient and hassle-free, we know this because of the high usage rates.
And retailers like them because they are presented in consumer friendly pre-paid packages, generating upfront income, regular aftersales touch points and repeat car sales opportunities.
People – senior management team
Liam Finney (Commercial Director) has been a long-standing driving force behind our consultative approach to service plan sales, working at a senior level with retailers and OEMs.
Serkan Obuz (Director – Maintenance Plans) joined in 2019 and has a long career in the maintenance plan business. He has led EMaC’s move into maintenance plans and has driven the strategy behind our significant year-on-year growth in this area.
Chris Strong (New Business Development Business) joined in 2024 and has a wealth of experience at a senior level in the value-add automotive sector and has played a pivotal role in developing OEM and retailer relationships.
Technology
An essential element of our new strategy was to have the technology in place for dealers to access all our value-add products on a single platform and we have delivered this with the latest version of EMaC Evolve.
The functionality of this intuitive web-based platform, already used in over 2600 showrooms across the UK, was significantly expanded last year, enabling retailers and consumers to tailor maintenance plans and extended warranties, as well as service plans, all in one place on a live application.
EMaC Evolve also now integrates with Keyloop and other major DMS platforms.
Delivering value-add sales
When it comes to maximising your retention and profits through value-add sales in 2025 and beyond, EMaC is here to do the hard work for you.
Contact us today at www.emac.co.uk, 0330 099 6826 or [email protected]