Paint and bodywork repair specialist Revive franchisees are expanding into new territories under an initiative from the company’s Executive Leadership Programme (ELP).
The invitation-only, MBA-style programme was introduced last year by Revive’s franchise growth team to inspire high-performing franchisees to reach even greater heights.
As part of the initiative, ELP members have the opportunity to acquire an adjacent territory on favourable terms, with potential money-back bonuses once the new area becomes profitable.
Revive director of business growth and business coach Ricky Taylor explained that the programme was developed in response to the ambitions of the company’s top franchisees, giving them the chance to ‘bid’ for additional territories to scale their businesses.
“We know that our top franchisees are eager to grow, so we designed the ELP initiative to support that ambition,” said Taylor. “The response has been phenomenal, and I’m excited to see the impact this will have on their businesses.”
Already, 25% of ELP members have taken advantage of the opportunity, leading to the creation of expanded Revive! territories in Surrey, Buckinghamshire, London, the South-West, and North Wales.
Among them are Jai and Reena Patel, who have acquired the newly established Bristol Central territory. The husband-and-wife team launched Revive! Gloucester in 2021 and have seen significant year-on-year growth.
“The additional territory expansion was always part of our future plans, but the ELP brought our vision, application, and commitment to the forefront and made it a reality,” said Reena Patel. “It’s an exciting time for us, and with the support of the Franchisor teams, we’re confident we can achieve our vision for growth.”
The ELP builds on the success of Revive!’s Accelerated Growth Programme, which saw participants achieve nearly 500% higher sales growth than the rest of the network.
With direct involvement from Revive!’s main board members, the programme helps franchisees define their long-term business objectives and provides the tools to grow profitably.