Until now Kia’s electric vehicle (EV) line-up has been split into two camps. There are the older, cheaper models that use legacy combustion engine platforms, and the newer, more expensive ones that use the latest technology.
The EV3 is the first model that bridges the gap. It’s underpinned by Kia’s new and bespoke EV platform, but pricing starts at less than the current Niro. The EV3 is also cheaper than the old Kia Soul, despite loosely being its successor.
As a result, it’s expected to be a big seller. With a headline range figure of 375 miles, a chunky compact crossover body and pricing from £32,995, the EV3 is shaping up to be a compelling package.
Paul Philpott, Kia UK president and CEO, said: “We expect the EV3 will become our best-selling EV of all time in the UK… it strikes a chord with what UK customers are finding exciting right now, having repeatedly called for smaller, more affordable, long-range and practical electric cars. EV3 is resounding proof that Kia as a brand has listened to this and delivered.
“Putting it simply, it’s a game-changer for us. It offers the longest range of any of our EVs so far, and also the most affordable Kia EV ever released in Europe. Taking inflation into account, it’s even more affordable than the original Soul EV from 10 years ago.
“It perfectly blends the innovative tech and recognisable design of its larger siblings (EV6 and EV9), and it’s all brought together in an attractive, affordable and ultimately sensible family car.”
The majority (68%) of EV3s are expected to go to fleet customers, where drivers can benefit from the company car tax savings. But with monthly PCP offers starting from £381 per month, it’s likely to be a key model for retail buyers.
The EV3’s compact footprint puts it in the same segment as the Hyundai Kona and VW ID3, as well as Skoda’s new Elroq. With a flat floor and a stretched wheelbase, which pushes the wheels further into the corners, the EV3 has a similar amount of interior space as a Sportage.
Lots of the materials are recycled and sustainable, so don’t expect lashings of leather and tactile finishings. Everything feels high quality and robust, which is ideal for families, if a little utilitarian. The higher-spec models come with contrasting trim colours and artificial leather seats, which lifts the interior somewhat.
The boot capacity it 460 litres, which is on the better end of what some larger SUVs offer. There is also a small 25-litre compartment under the bonnet, but not much can fit in there.
The minimalist interior layout is achieved, in part, thanks to the large central touchscreen. It’s mounted on a panel at the top of the dash and blends into the instrument cluster display, giving an immersive experience.
Climate controls are split between some physical toggle-style switches beneath the central screen and a small touch display that is sandwiched between the two main screens.
The user interface is pretty easy to understand, with a tile-based arrangement to organise the various functions.
A suite of connected services includes online updates and live traffic reports. There’s also a smartphone app that interacts with the car, allowing owners to remotely lock and unlock the doors, activate the climate control and view the current range and charging status.
All EV3 models are front-wheel-drive and powered by a 204PS electric motor. The entry-level version has a 58.3kWh battery and a WLTP range of 270 miles. Stepping up to the Long Range – for an extra £3,000 – gets an 81.4kWh battery, giving up to 375 miles of driving.
The EV3 Air is the only model that can be specified with either battery size. Higher-spec GT Line and GT Line S grades can only be had with the larger unit.
Specification levels are very generous. The Air comes with LED headlights, heated front seats and a heated steering wheel, adaptive cruise control, blind spot monitor, front and rear parking sensors, reversing camera and keyless entry.
GT Line has a sportier look and artificial leather upholstery. It’s expected to be the best-selling version, priced at £39,495.
At the top of the range, GT Line S gets a sunroof, 360-degree camera system with blind spot cameras, a head-up display, ventilated front seats and a Harmon Kardon sound system.
The EV3 has good on-road manners with a suspension system that favours ride comfort over agility. It’s a smooth and quiet car, on the move, which makes for a relaxing drive.
Performance is ample, with 0-62mph taking less than eight seconds. Sometimes the front wheels struggle for grip if you try and pull away too quickly, but torque is fairly restrained so don’t expect to get shoved back in your seat.
In a new car market where buyers are reluctant to adopt EVs, the EV3 is exactly the sort of car that might change perceptions. It’s affordable, useable and comes with the reassurance of Kia’s seven-year warranty.