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Spangler Candy Company sweethearts have a
history that spans over 100 years.
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From traditional sayings like Be mine and kiss
me to last year’s situationship limited edition
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release that included intentionally blurred
phrases, the candies are a Valentine’s Day
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staple.
This year, Spangler shifted away from the no
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label lifestyle with its commitment Hearts,
which feature artificial intelligence scanning
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technology that lets consumers express their
desire for cohabitation,
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symbolic headstones, and even matrimony.
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The new candies read Move in, marry me, and
Forever, ever.
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After buying these new sweethearts, customers
can visit sweetheartCanies.com,
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where they will find a button that says commit
to your sweetheart.
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Clicking the link brings up a page that lets
them scan their candies with a webcam.
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Scanning the candies will direct users to
websites where they can access moving trucks,
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marriage licenses, and heart-shaped headstones.
Spangler, vice president of marketing Evan
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Brock, explained that the commitment hearts
represent a transition from ambiguity to
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relationship defining.
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The company based the new release on a study
that surveyed 2000 millennials in Gen Z.
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The research revealed that 39% of the
respondents want to commit to a serious
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relationship and 34% want to fall in love for
the first or last time.
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Ohio-based Spangler was founded in 1906 and
offers various brands including Necco wafers,
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Dumb Dumps, and Bit O Honey.
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According to the company’s website, it is one
of the largest lollipop producers globally.
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I’m Noel Balstein, this is manufacturing now.