Car buyers around the U.S. can browse, order and finance any new Hyundai vehicle through participating dealers directly on Amazon Autos. Amazon’s online vehicle sales experience is available nationally in 54 markets, representing 71 percent of Hyundai’s sales volume. This creates another way for Hyundai dealers to build awareness and offer more convenience to customers. Additional markets will continue to roll out throughout the year.
With Amazon Autos, customers can:
- Browse and search for available vehicles at their local dealer by make, model, trim, color, and features.
- Get an instant valuation and trade-in their existing vehicle toward the price of the new car.
- Select their preferred car.
- Secure financing or pay in full.
- Complete the checkout process online with their chosen payment option.
- Schedule a pick-up time at the dealership.
Amazon Autos provides all-inclusive pricing set by the dealer, eliminating the need for negotiation. The price customers see at check-out is the price they pay, inclusive of all taxes and fees.
As Hyundai dealers continue to be added to Amazon Autos, functionality like leasing and expanded financing options will roll out early this year.
To support the launch, Hyundai announced an extensive marketing campaign that includes integrated partnerships, TV and digital video advertising, and social extensions. Ads highlighting the simplicity of “Add to Cart” will have already begun airing across television, social and digital channels.