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Digital twins are making an incredible impact
on the manufacturing industry by simulating the
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factory using real-time data from sensors and
other IOT technology,
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manufacturers can iterate faster during the
product design process,
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improve efficiency, forecast potential
equipment failures,
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and even help train new workers in virtual
environments.
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And now one major toothpaste player is testing
new products on digital twins of
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customers or.
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Virtual people.
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Colgate revealed the new tactic a few weeks ago
during a Reuters next panel.
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Next is an annual business summit that draws
industry leaders to share ideas that question
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today to build a better tomorrow.
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Well, it looks like our better tomorrow will be
built upon.
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Market research from simulated customers.
According to Diana Shildhaus,
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Colgate’s chief analytics and insights officer,
the company built digital twins of customers to
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speed up the product development process.
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According to Reuters, these artificial
consumers respond and react to prospective new
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features as the consumer product goods industry
has seen customers buck inflated name brand
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prices in exchange for generic alternatives.
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Major manufacturers hope to launch new versions
of homes essentials to win back consumers.
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Is the artificial alternative the way to win
back real pocketbooks?
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We shall see.
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Colgate says it will still test product
concepts on humans,
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and what could make a bigger potential impact
is a new wrinkle in the toothpaste maker’s long
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standing relationship with Market logic
software.
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The partners are developing a new generative AI
platform to scrub Colgate’s decades of
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proprietary research and build a model that
employees can query to look for deeper insights
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into consumer trends.
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I’m David Manti.
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This is manufacturing now.