JCT600 VLS appoints new commercial chief to strengthen customer-focused strategy

Staff
By Staff
2 Min Read

JCT600 Vehicle Leasing Solutions (VLS) has appointed Manjinder (Manny) Singh to the new role of commercial director.

Singh joins JCT600 VLS with over 18 years of experience in the automotive industry, having held key commercial and management positions at Zenith and ZenAuto and is an expert in vehicle pricing, risk management, and fleet operations.

Working closely with the senior leadership team, Singh will play a pivotal role in refining the company’s approach to pricing strategies, ensuring they remain both consistent and competitive.

Earlier this year, JCT600 VLS reorganised its operations to prioritise customer experience, creating a department dedicated to operational excellence, customer satisfaction, and colleague development. The company has already completed 20 projects in 2024, incorporating valuable feedback from customers, drivers, and colleagues to implement changes across its services.

Ben Creswick, managing director of JCT600 VLS, said: “As a customer-orientated business, we are passionate about constantly evolving and improving our service, solutions, and processes to ensure we can deliver on our promises to customers. Manny’s appointment will complement our approach by helping to build upon and continue to develop our people-first culture already in place at VLS. people aligns perfectly with my values and professional goals.”

Singh added: “I look forward to bringing my experience to support VLS’ strategic direction, particularly in navigating asset risk and optimising performance as the used electric vehicle market stabilises. By leveraging almost two decades of industry experience, I aim to ensure VLS continues to provide competitive, high-quality solutions and solidify its position in an evolving marketplace.”

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