All UK GWM Ora dealerhips will now rebrand as simply GWM as the Chinese brand prepares to launch its next chapter with its Haval Jolion Pro Hybrid SUV early next year.
Dealers will remove the Ora name from their dealership logos by mid-February next year.
Globally, GWM has five model lines – Ora, Haval, Wey, Tank and Poer
Up until now Ora was the only line planned for sale in the UK, which is why dealerships were known under the GWM Ora name.
The decision has now been made to bring across more models to the UK, so the brand explained that it made sense to unify them under one GWM name.
At the start of 2025 GWM UK is moving to the ‘one GWM’ platform which is already in operation in many other parts of the world, including Australia, enabling it to benefit from a wider product portfolio.
Toby Marshall, managing director at GWM UK, said: “This is the start of a new era for GWM in the UK, as we expand the product offering available to customers.
“With the introduction of Haval under the GWM umbrella, we are able to offer customers a very competitively priced, and well specified petrol hybrid car, for those that want to make their first step toward electrification.”
“All our current GWM Ora eetailers will re-align with the new GWM branding and will be offering the Haval Jolion Pro from its launch in early 2025.”