Automotive training provider Our Virtual Academy is supporting the ‘EV Edge’ campaign launched by Garage Services Online.
The campaign aims to help independent garages across the UK maximise their return on electric vehicle (EV) investments by improving their visibility among EV owners and positioning them as preferred service providers for hybrid and EV maintenance.
“Training is key, but it’s just the beginning of the EV-readiness equation,” said Ben Stockton, founder of Our Virtual Academy. “To maximise their EV investment, garages need to implement effective marketing strategies.
“A GiPA report from 2021 found that 57 percent of EV drivers switch garages in search of an EV specialist. This makes visibility crucial for independent garages looking to retain and attract EV customers. We’re excited to support the EV Edge campaign, which empowers garages to do just that.”
Garage Services Online is equipping participating workshops with an EV-specialist website to increase their online visibility, helping them connect more effectively with EV and hybrid owners who often turn to organic search to find trusted service providers.
As part of the campaign, garages that sign up for the ‘EV Edge’ website service will receive six months free on an 18-month contract.
“We’re offering a direct pathway for garages to establish themselves as leaders in the EV service market,” said Jim Lang, managing director at Garage Services Online.
“By combining quality EV training with a strong marketing strategy, garages can be confident that their investment is well-placed. With the support of Our Virtual Academy, this campaign not only strengthens the technical foundation for EV services but also enhances the customer relationships that will drive future business.”
Garage Services Online has seen significant growth in its digital presence, with its websites recording 91.5 million organic Google appearances in August 2024, up 9% since October 2023. Clicks rose to 1.1 million, a 39% increase, while total page views reached 11.5 million, marking a 30% rise since October 2023.